Rare Earth Game Segment to Air on CBC’s Dragons’ Den
on Dec. 14th

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November 7th, 2011 - Saint John, NB, Canada

Rick Gowan and Jim MacDonald have been selected to present their new science learning game, the Rare Earth Chemical Element Card Game on an upcoming episode of Dragons’ Den, airing Wednesday, December 14th at 8 p.m. (8:30 p.m. in NFLD) on CBC Television.

The game emerged from Gowan and MacDonald's experience watching their children play with existing cartoon-character based card games that depended on complex rules and extensive memorization but didn't teach anything of lasting value.

"We realized that the periodic table of elements was the perfect template upon which to create an engaging game that kids love," said Gowan. "We've shown that you can create a learning game with unique and engaging cartoon characters that fascinates young minds precisely because gameplay is based in reality."

Dragons' Den is the top-rated Canadian entertainment program on television, with more than one and a half million Canadians tuning in each week. "The exposure is worth millions of dollars in promotion and entrepreneurs don't find out if their segment will be included in the Dragons' Den until the production company contacts you," said MacDonald. Today, the inventors received the news from the producers that their segment will be aired December 14th.

"We're not allowed to reveal the outcome of the meeting before the airing,"said MacDonald. "But we welcome everyone to watch and find out for themselves."

The Rare Earth Game is a card game in which players “bond” together combinations of playing cards into compounds and alloys. Chemical elements are depicted as cartoon characters, (such as cute Oxygen, monstrous Cerium and heroic Meitnerium). Players then raid each other’s “Labs” to capture the highest quantity of “Protons”. A powerful learning tool for science classrooms and a laugh-filled shared experience for families, the game is designed to engage the intellect and inspire the imagination. Includes: 57 Chemical Element Cartoon Cards, 27 duplicates needed for game play, 11 Rare Earth Chemical Element Cards, 12 Energy Cards and Instructions.

The team is currently developing a mobile game app and a book based on the characters they developed for the card game. "As a science teacher, I'm glad that this fun and effective learning game will be shared with so many people," said Gowan.

The Web site for the game is RareEarthGame.com.

(In the Saint John, NB region, games are available for sale at The L'il Shop of Science in Brunswick Square and at Benjamin Books in Rothesay. Where else?)


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Photographs courtesy CBC
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Dragons' Den

DRAGONS’ DEN is the top-rated Canadian entertainment program on television, with more than one and a half million Canadians tuning in each week. In addition to its success on air, DRAGONS’ DEN is also a hit online, boasting an active and engaged online community. Full episodes and exclusive behind-the-scenes content can be viewed at cbc.ca/dragonsden. DRAGONS’ DEN is filmed at CBC Headquarters in Toronto, ON and airs Wednesdays at 8pm ET (8:30NT) on CBC Television. Tracie Tighe is Executive Producer and Lisa Gabriele is Senior Producer. Dianne Buckner hosts.

Members of the press interested in speaking to any of the Dragons or host Dianne Buckner, please feel free to contact Laurie Weir at Veritas Communications, (416) 482-0723, weir@veritascanada.com.
Link to CBC Dragons' Den Sixth Season press release.

Richard Gowan is a native of New Brunswick, and a graduate of Mount Allison University (B.Sc., B. Ed.), and the University of Victoria (M.Sc). He has taught senior high school courses in Biology, Chemistry and Physics and served as Science Department Head at schools in Southern California and New Hampshire. Over the last seven years, Gowan has taught Chemistry and Biology at Rothesay Netherwood School in New Brunswick where he also serves as Head of Science, Varsity Hockey coach, and Junior Varsity Soccer coach. For more information on Rothesay Netherwood School please visit www.rns.cc.

James MacDonald, originally from Ontario, is a graduate of York University (B.F.A.). As a teenager, MacDonald created weekly editorial cartoons for the "Bolton Enterprise." In his twenties, MacDonald worked as a filmmaker and graphic artist which led to 20 years of marketing management experience in the USA and Canada. MacDonald has launched multiple products and spearheaded marketing project management, database marketing and online marketing programs. MacDonald currently resides in Rothesay, NB.

Rare Earth Game Business Contact: James MacDonald

Email: Jim@RareEarthGame.com

Cell: (506) 608-2232

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